In today's dynamic business environment, electronic communication plays a crucial role in maintaining effective relationships with customers, business partners, and colleagues.

At first glance, an email footer may seem like a minor addition to our company's marketing efforts.

However, a unique and well-designed email signature acts as an important element of the company's image.

A well-crafted footer is a detail that adds professionalism and allows for the conveyance of essential contact information, integration of social media links, and the inclusion of a website link.

What are email footers?

Email footers, also known as email signatures, are elements added at the end of each email message.

They typically consist of short blocks of text containing contact information, company details, and other relevant elements.

The purpose of email footers is to facilitate contact with the sender while simultaneously building a professional image for the company.

Many companies use newsletter campaigns in which a portion of the content in the sent emails is in HTML code.

This takes the form of a graphical banner that proudly displays information.

This approach allows for the creation of a composition that captures the recipient's attention and encourages them to explore the content contained within.

What to Include in a Traditional Email Footer?

Depending on the concept, our clients most frequently choose to include the following information:

1. Basic contact information and a photo of the email sender.
2. Links to the website, promotional landing page, and social media.
3. Current promotions or seasonal discounts.
4. Updates on your offerings.
5. Events you are participating in or plan to attend.
6. Surveys gathering customer feedback.
7. Recent or prestigious awards your company has received.
8. Confidentiality clause or other relevant legal information.

Our Observations Regarding Email Footers:

From the statistics we conduct, it appears that a remarkable 87% of clients approaching NucliNet with marketing and lead generation projects choose to implement HTML code in their emails during the project.

The majority of our clients, at some point in our collaboration, start inquiring about email footers.

Our consultants observe how clients who recognize the potential of this tool decide to invest in such products.

These decisions are often surprisingly spontaneous.

It's no wonder that companies enthusiastically receive our recommendations for implementing email footers, as upgraded e-mail signatures are characterized by low costs and high business effectiveness.

Email footers, HTML code in emails - an effective tool for modern business

Beyond the obvious functionalities mentioned above, email signatures bring significant sales value, which not all entrepreneurs may realize.

1. Tracking campaign activity and effectiveness:
Including specific links to social media in email footers enables tracking the activity of our clients.

This approach allows us to gather information on whether the recipient is interested in our company. It is an excellent tool for monitoring engagement.

Through such links, data can be collected from a specific marketing campaign and analyzed using tools like Google Analytics.

2. Opportunity for uniqueness:
A unique and creative design allows our message to stand out among others, often monotonous emails.

This works exceptionally well in newsletter campaigns and mass mailing.

Email footers are tools that build a professional company image.

A carefully designed email footer indicates attention to detail and positively influences brand perception by recipients.

3. Marketing and promotion:
Email footers don't have to be mere carriers of contact information.

Adding promotional elements to email footers is a subtle way to promote products or services.

Recipients, receiving an email, simultaneously learn about news or special offers.

How to Create an Effective Email Footer?

There are many tools on the market that allow the creation of email signatures.

Many platforms and CMS systems offer this possibility to their clients.

However, these footers are often very basic, monotonous, and do not allow for differentiation from the competition.

You can generate a simple email footer, for example here.

At NucliNet, we focus on creating email footers designed individually for the client's needs.

Our designers create a footer that aligns with the brand and communication strategy.

This helps attract the recipient's attention and, consequently, increases conversion in your company's marketing campaigns.

Our programmers, in an express manner, bring the designer's vision to life, paying attention to the reliability and universality of the code.

Here are some best practices for building email footers:

1. Propose additional services or products:
It's worth drawing your readers attention to additional services, products, or offers.

For example, in e-commerce, showcasing an added beneficial service like free delivery can be effective.

This is especially valuable in transactional emails. A good tool for including such proposals is the email footer.

2. Share additional value:
A good practice for building an effective marketing funnel is sharing value at successive stages of customer interaction.

An email footer can help by directing to free tools or suggesting information relevant to the recipient.

A good example is emails from many airlines, providing weather conditions for the recipient's destination.

3. Thoroughly test the footer:
Don't forget to test your new footer on all email clients (Gmail, iCloud, Outlook, etc.).

This ensures that the message you've directed to recipients will always be legible and visually appealing.

4. Facilitate contact to the maximum:
Verify whether the information in the footer is error-free.

Also, check whether links to your contact channels work.

Remember to include only essential information in your email footer. All of this will improve the effectiveness of your emails.

Implementation of Email Footers, a Common Problem, Time and Nerve-Wracking Process?

Many companies complain about the process of implementing footers in their organizations.

Indeed, the larger the company, the more people in the team, the more minor but annoying obstacles appear during the implementation of HTML code in sent emails.

We have noticed this problem and decided to streamline and simplify this process to the maximum.

Clients ordering an email footer at NucliNet receive intuitive PDF document after the project is completed.

This document containins an individual link to our proprietary footer implementation tool, NucliSignature.

Additionally, the presentation includes detailed instructions guiding the user through the implementation process.

The presentation allows for the easy sharing of the individual link to our tool, and NucliSignature even enables non-technical members of our organization to quickly and, most importantly, independently implement their email footer.

The use of NucliSignature also allows us to reduce the costs of creating an email footer.

Many companies create a footer for each employee separately; we code it only once.

Looks good, seems effective, but how much does it cost?

We encounter this question almost every week. The answer is, it depends ;)

The good news, however, is that in the case of email footers, costs are not high.

Many platforms offer the creation of simple email signatures as part of a paid subscription or even for free.

However, in this case, customization options are highly limited.

The cost of footers designed to individual needs ranges around 500 PLN net, and the price is mainly influenced by the complexity of the design.

Summary:

In conclusion, email footers are an integral part of effective business communication in both B2B and B2C models.

Carefully designed and containing essential information, they can significantly increase the efficiency of your company's actions and build a positive brand image in the eyes of customers.

HTML code introduced into emails is an extremely effective tool for acquiring customers for our organization.